East Bay Mom Launches Fashion Line For And Created By Little Girls

PHOTO CREDIT: Melissa Bartlett Photography. A sneak peak into the Isabel Azam launch via Isabel Azam on Facebook.

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Local mom Jaleh Naasz is hosting a fun girls’ fashion show in Moraga to introduce her new business, Isabel Azam, a made-to-order dress concept with the designs selected by the customers -- girls ages 3 to 12 years old.

The California designer and mom of two is altering the business of dress-making allowing the girls the unique opportunity to be involved with every element of the creation of their perfect dress -- from choosing the style, to selecting the fabric and even deciding what color buttons are used.

The dresses are made in California and shipped directly to the buyer.

“Ive been inspired by my 4-year-old daughter and the rewarding process of designing her last few birthday party dresses. I have tried to instill in her the idea that fashion should not be a throwaway item, and that it should be a creative and sustainable concept not just something churned out of sweatshops. And I want to promote this through Isabel Azam,” says Jaleh.

As part of the launch of Isabel Azam, Jaleh is hosting a free fashion show at Hacienda de las Flores in Moraga on July 22. Doors open at 5:30 p.m. with the show starting at 6 p.m.

RSVP to reserve a spot to: jalehnaasz@gmail.com.