Mi Pueblo Merger Creates Largest Hispanic Supermarket Chain In U.S.

BAY AREA, CA - San Jose-based Mi Pueblo supermarkets is merging with Cardenas Markets of Southern California to create one of the largest Hispanic supermarket chains in the country, it was announced Thursday.

Mi Pueblo operates 15 stores throughout the Bay Area and Northern and Central California, including in Watsonville, Hayward, Oakland, Gilroy, Pittsburg, East Palo Alto and several in the San Jose region.

KKR and Victory Park Capital Advisors took proprietary interests in the two grocery chains and merged them under one management unit, according to a joint statement released by the private equity firms.

"Cardenas Markets and Mi Pueblo are committed to the communities they serve, and through this integration, they will be able to better deliver for those communities," said KKR spokesman Vishal Patel. "With a vision of becoming the leading Hispanic grocer in the country, Cardenas Markets LLC will continue to prioritize their loyal customers through the company's continued growth, while creating jobs and offering rewarding career paths for employees along the way."

According to KKR and Victory Park Capital Advisors, the chains will not be re-branded. The emphasis will be on expansion, improving efficiencies and increasing revenue opportunities that stem from the coupling.

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— City News Service contributed to this report / Image via Pixabay