Your Chicken Purchases At New Leaf Markets In Santa Cruz Co. Benefit Second Harvest Food Bank

SANTA CRUZ COUNTY, CA – Throughout the month of November, for every 10 pounds of Smart Chicken poultry purchased at any New Leaf Community Marketin Santa Cruz County, one pound will be donated by New Leaf and Smart Chicken’s producer to Second Harvest Food Bankof Santa Cruz County.

Last holiday season, New Leaf donated 2.5 tons of Smart Chicken to Second Harvest, bringing the total donated to the food bank to more than 19 tons since 2006 when New Leaf launched the Smart Giving program.

Also during the holidays, New Leaf will collect cash donations at registers to support the food bank’s holiday food drive. Last year New Leaf customers generously donated more than $9,000.

“For the past 10 years, New Leaf Community Markets, Smart Chicken, and the residents of our county have worked together with Second Harvest to make a dent in hunger. ... We’re so pleased to be working together again,” said Willy Elliott-McCrea, CEO, Second Harvest.

Smart Chicken is made from 100 percent all-natural, free-roaming, grain-fed chickens that are raised without animal byproducts, antibiotics, or hormones, store officials said. The poultry is processed using purified cold air instead of being chilled in non-potable communal water baths, which eliminates water absorption and cross contamination.

New Leaf markets are at:

• 1101 Fair Ave., Santa Cruz
• 1134 Pacific Ave., Santa Cruz
• 1210 41st. Ave., Capitola
• 13159 Central Ave., Boulder Creek
• 6240 Highway 9, Felton

Related: Second Harvest Food Bank Kicks Off Holiday Food Drive In Santa Cruz County

ALSO SEE: UC Santa Cruz Student Tragically Passes Away From Halloween Weekend Hit-and-Run Injuries. Driver still sought. Police released photo similar to suspect vehicle, a 2010-2012 silver Honda CRV.

--Images courtesy of New Leaf, Second Harvest