18|8 Fine Men's Salons to Introduce West Hollywood to an Entirely New Grooming Experience

West Hollywood, CA. – 18|8 Fine Men’s Salons will soon introduce a collection of affordable indulgences for men in West Hollywood, California.

The brand, renowned for its distinctive collection of upscale men’s services offered at moderate prices, has signed an agreement with local entrepreneur, Amyn Sachedina, to open the first salon in West Hollywood.

There are currently more than 30 18|8 Fine Men’s salons in eight states with 90 additional franchise units under development across the nation. Amyn plans to open several additional salons throughout his development region which extends from Santa Monica to the Hollywood Hills.

“We are offering men throughout West Hollywood our high quality grooming services in an environment designed to wow and please” said Amyn, who most recently worked in engineering and operations management before pursing his newest venture. “The experience at 18|8 is unlike one at any existing hair salon or barber shop. When men walk into one of our stylish, modern facilities, they are entering a one-of-a-kind retreat from the outside world. At 18|8, men come in to enjoy our premium services in a semi-private, very friendly and trendy environment.”

Amyn fell in love with the business model and culture associated with 18|8. Amyn hails from a long lineage of entrepreneurs and has an extensive background in operations management, giving him the necessary skill set to serve the growth of 18|8 Fine Men’s Salons in the area.

The new 18|8 location in West Hollywood will channel the essence of cool confidence directly to its discerning clientele. Leaving men looking their best and feeling even better, 18|8 offers men the same transformative effect from which the name 18|8 comes – transforming raw steel, by adding 18% chromium and 8% nickel to make a better looking and better performing end product know to us as Stainless Steel.

Team members at 18|8 are extensively trained to take the time to learn about clients, their personalities and special needs, and then cater services to match their lifestyle choices.

At 18|8, men can relax in the brand’s signature lounge area before their grooming services, which range from cuts and styling (modern and classic) to straight edge hot lather shaves, facials, massages, scalp treatments and more. Customers may even purchase memberships that provide member perks such as complimentary clean-ups and other grooming benefits.

“Amyn is exactly the right entrepreneur to grow the brand in West Hollywood,” said Scott Griffiths, founder and CEO of 18|8 Fine Men’s Salons. “His business intellect is outstanding. He really understands our systematic growth approach and recognizes the strong demand for this particular salon brand to fill the niche locally.”

Griffiths, a Laguna Niguel resident, launched 18|8 Fine Men’s Salons in 2002, and has a track record of creating breakthrough brands. Given his company’s successes during the past decade, he recently began franchising 18|8, sharing the opportunity for driven entrepreneurs such as Amyn to become part of its growth. Griffiths is a recognized marketing and branding trendsetter who has created and built industry-leading companies across several sectors, including within the salon segment. He has cast his golden touch on the cruise industry with Crystal Cruises, the luxury communications industry with Vertu and the hair care industry, recently as the creator of the brand Mitch for Men from Paul Mitchell.

About 18|8 Fine Men’s Salons

18|8 has established itself as the only men’s salon catering to a discerning clientele with an upscale suite of hair care and grooming services. To learn more about 18|8’s services, visit www.eighteeneight.com. For information on the 18|8 franchise opportunity, e-mail scott@eighteeneight.com, call (949) 290-6431, and visit www.eighteeneight.com, or www.eighteeneightfranchise.com.

For more information on the West Hollywood location, visit http://eighteeneight.com/west-hollywood-ca/