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Important exhibits south of the Weho border:

Opening Nov. 5, 2011, made possible by the generous support of the Andy Warhol Foundation and a private donor, on the occasion of Pacific Standard Time, Art in LA 1945-1980, LA><ART is presenting a selection of seven soap operas, written, directed, and produced by Bruce and Norman Yonemoto.

Working in a hyperbolic visual and narrative style, the Yonemotos juxtapose advertising and pop imagery with narrative scenes, to create quickly paced sequencing of the soap opera videos evokes flipping through television channels.

Employing the syntax and melodramatic narrative of the soaps, Bruce and Norman Yonemoto unveil the mechanics that construct the genre and subsequently, the audience relationship to reality and fantasy.
 
Tropes of sex, money, violence are employed here for the potent combination that ensures the success of any Hollywood cinematic venture. The Yonemoto soap operas consciously mobilize and exploit the idea that in our consumerist society “eventually, we all believe in the reality of our fantasies”(from Vault, 1984).
 
Also on display is a second gallery is The Time Machine and Asexual Clone Mutation.

Read Bruce's personal blog to get more information about the artist. 

Bruce and Norman Yonemoto
Soap Operas 1979-1990
Nov 5 - Dec 3, 2011

LAXART 2640 S. La Cienega Los Angeles, CA 90034

Tuesday - Saturday 11am - 6pm

T 310.559.0166

http://www.laxart.org/