Rachel Zoe Joins Naked Princess Opening in WEHO

CEO/Owner, Jordana Woodland celebrated the opening of her "if you have to ask you can't afford it lingerie" Naked Princess flagship store today. With scheduled appearances by Rachel Zoe and actress Ali Larter, it's been a photographic frenzy all afternoon.

The new location will be open until 6:00pm, but you'll have to be on the guest list for today's fan fare and celeb elbow rub. Tomorrow is another day, however, and there will be plenty of time to devour what's in store.

Naked Princess is the ultimate off-the-beaten-Rodeo-Drive-path in luxury shopping experience. Featuring luscious silks, chiffons and crocheted lace sourced from France, delicate garmets are finely stitched for perfection and quality here in Los Angeles and other parts of the U.S. Formerly a wholesale operation, the store is designed as retail and open to the public.

Ladies looking to accoutre their inner sanctums will find a plush stop-in haven in Naked Princess. Boudoir and beauty items, books and cards are available for the indulging at prices ranging from $60-$1800.   

California opulence for pleasure-loving folk.

Naked Princess

653 North La Cienega (at the corner of Melrose Place on the west side of the boulevard)

Los Angeles, CA 90069

(310) 773-0721

Store Hours:

Monday through Saturday 10am-8pm

Sunday 12-6pm