Risque Sunset Strip Billboard Will Slow Traffic, Get Tongues Wagging

People going to the tonight are in for a surprise. A risqué billboard overlooking the farmers' market is sure to get people talking.  

The billboard is of a sexy blonde woman holding a cocktail and lounging next to the words, "CougarLife.com … for Mother F**kers.” The sign blurs three of the letters, so it really only implies the word, doesn't actually say it.

The billboard is on the corner of Sunset Boulevard and Sherbourne Drive facing the westbound traffic. The steel columns holding up the billboard are grounded in the old Tower Records overflow parking lot, where the Sunset Strip Market takes place each Thursday from 5-9 p.m.

According to the Huffington Post, CougarLife.com describes itself as "the premier online dating service that pairs women in their prime with younger men and ends the double standard!"

Elissa Buchter, spokeswoman for Cougar Life and a cougar herself, told Huff Post that the billboard is the first of more the company hopes to put up in Hollywood and West Hollywood.

The company is targeting the area, Buchter said, because it is the national "cougar capital" – with more Cougar Life members in the 90069 ZIP code than anywhere else in the U.S. Regarding the term "mother f**kers," she commented, "The majority of cougars are single moms. And we thought it'd be a good way to get their attention and make a splash."

The Cougar Life website describes a cougar as a woman 35 or older and seeking or involved with a "cub," a man at least five years younger. The relationship works for both partners because "they're both at their sexual peak," Buchter explained. "Older women are a lot more confident, more willing to explore, and in touch with their sexuality."  

The City of West Hollywood issued the following statement to HuffPost about the Cougar Life billboard:

The City of West Hollywood has a lease agreement with Van Wagner Communications which allows for the operation and maintenance of a privately-owned billboard on Sunset Boulevard. The lease agreement gives the City limited approval of the billboard content based on City policy or community standards. The City reviewed the billboard content and determined it did not violate City policy or community standards.

What do you think of this billboard? Does it amuse you or offend you? Let us know in the comments.