Macy's Expanding Partnership With Toys 'R' Us In Time For Holidays

CONNECTICUT — Macy's Tuesday announced an expanded partnership with WHP Global to bring the Toys "R" Us brand to "every Macy's store in America" this holiday season.

The toys will be appearing from later this month through Oct.15, according to the announcement.

Macy's Connecticut locations include Stamford, Danbury, Trumbull, Milford, Farmington and Manchester.

The in-store shops will range from 1,000 square feet to 10,000 square feet in "flagship" locations in Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York, and San Francisco. The footprints of some stores may increase by an additional 500 to 3,000 square feet during the holiday season to offer "an even wider assortment of products."

The Toys R Us brand will be featured with "playful colored fixtures" as well as hands-on demonstration tables for customers to interact with "various toy assortments," Macy's officials said.

The Toys "R" Us shops will also feature a life-size "Geoffrey on a Bench" photo opportunity for families to pose with the iconic Toys "R" Us mascot.

To mark the openings, all Macy’s stores will host nine days of in-store events from Oct. 15 through 23. Festivities will include family friendly activities and daily giveaways from involving major brands.

Since last August, Macy's has been offering an expansive assortment of Toys "R" Us products online exclusively at macys.com/toysrus and ToysRUs.com. Macy’s first quarter 2022 earning report showed that toy sales were 15 times higher than the comparable period prior to the Toys "R" Us partnership.

"Macy’s cannot wait to bring the Toys "R" Us experience to life in our stores," Macy’s Chief Merchandising Officer Nata Dvir said. "We hope Toys "R" Us kids of all ages discover the joy of exploration and play within our shops and families create special memories together. The customer response to our partnership with Toys "R" Us has been incredible and our toy business has seen tremendous growth."

Macy's Toys "R" Us flagship locations include:

• Lenox Square, Atlanta
• State Street, Chicago
• Memorial City, Houston
• South Coast Plaza, LA
• Aventura, Miami
• Dadeland, Miami
• Herald Square, NYC
• Roosevelt Field, NYC
• Union Square, San Francisco
• Valley Fair, San Jose