Avon Firm Assists in Popularizing New Imported Gin

An Avon marketing firm has played an instrumental role in the introduction to Connecticut of a new imported gin from the United Kingdom.

Brockmans Gin, a super-premium, new style gin, is available here in Connecticut thanks to two local marketing agencies: BevBiz Marketing, based in Avon, and Next Level Marketing of Westport.

Founded in 2009, Brockmans Gin saw tremendous success in England, Switzerland and Spain, and began looking to expand business in the U.S. market in 2013. Brockmans sought counsel from Next Level to coordinate distribution, sales and operations management, while BevBiz was brought on to head trade and consumer public relations and marketing communications.

Brockmans debuted in select markets in the U.S. in Feb. 2014, expanding to Connecticut this past April.

“Brockmans’ continued success abroad, paired with unwavering, high marks from consumers, made Brockmans a great candidate for expansion into the U.S.,” said Jeff Grindrod, founder of BevBiz Marketing. “While the U.S. is a notoriously competitive spirits market, our team at BevBiz Marketing works diligently to address challenges and open doors, allowing Brockmans to introduce the distinct and premium taste of Brockmans Gin to consumers in Connecticut as well as other U.S. Markets.”

Breaking away from the London Dry style gin, Brockmans’ taste is derived from a unique recipe of exquisite botanicals, designed to be so smooth it can be consumed neat or over ice.

Since its launch in Connecticut, bartenders and mixologists have enjoyed creating new cocktails that highlight the blueberry and blackberry notes in this non-traditional offering, resulting in signature Brockmans cocktails featured on drink menus throughout the state.

“It is incredibly rewarding to walk into a bar or restaurant and see Brockmans on the menu,” expressed Mike Ginley, co-founder of Next Level Marketing. “Our goal is to drive sales and increase distribution of Brockmans to ensure it has a lasting place within the U.S. market. To see our team’s hard work paying off, even in something as simple as a drink list, is really powerful.”