CCSU Unveils New Logos For School, Sports

CCSU

NEW BRITAIN, CT — Starting today, the Central Connecticut State University brand is sporting a new look.

The New Britain-based university’s marketing and communications team unveiled a new logo and marketing and promotional tools at the annual employee kickoff Thursday morning.

It has been nearly 20 years since the university logo has been updated, according to CCSU.

“This addition to our marketing platform has been a long time coming,” said Central Connecticut State University President Zulma R. Toro in a statement Thursday. “Central is leading the way in higher education, and this updated branding brings us into the 21st century.

I 'am excited for this new look to become part of the greater conversation. Our students, faculty, and community partners can all share in this next step for Central.”

Central’s official university seal will remain as its legacy logo. The new marketing logo includes an icon rendering of the university clock tower at Davidson Hall in a nod to the legacy logo.

“This new logo exemplifies the forward-thinking spirit of Central,” said Dr. John Day Tully, interim associate vice president for academic affairs in a statement. “We are at the cutting-edge of preparing undergraduate and graduate students to meet the challenges of today and tomorrow. This design should remind everyone of how Central is adapting to our students’ and the state’s needs.”

Meanwhile, the athletics department’s Blue Devil logo is well known among Central sports fans.

Because the popular image is exclusive to athletics, the marketing and communications team created a counterpart logo that can be used campuswide.

To accompany the new logos, the university has published official brand guidelines to unify the overall look and feel of university publications and materials.

To celebrate the launch, the marketing and communications team created a TikTok video viewable here. (Direct link: https://www.tiktok.com/t/ZPRWnLhpd/)