Business & Tech
Town Center Merchants Announce Benefit for Feed Branford Kids
Businesses in Branford are encouraged to participate in the Holiday Stroll and Wreath Extravaganza activities to begin on November 18.

From Town Center Merchants:
Dear Merchants,
Please join the town center merchants in our first annual Holiday Stroll and Wreath Extravaganza, for a cause. Your business will decorate and prominently display a donated wreath in your storefront for one week at the start of the parade.
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- Encourage patrons to tour all of Main Street to view the wreaths and bid on their favorite. The highest bidder takes the wreath home to enjoy for the holiday.
- Your business will hold your own silent auction, to begin at the time they are put up, until the auction results ceremony taking place at the Branford Art Center Gallery.
- All proceeds are to benefit Feed Branford Kids during the holiday season. Promotional efforts will include print, electronic and social media.
All wreaths are donated by Vaiuso’s and Van Wilgen’s Garden Center and bid sheets will be provided to you. The decorations you decide to use will be at your own expense. We are well aware how busy this time of year is for everyone so we have narrowed down all the details to keep your responsibility to a minimum. Join your fellow town center merchants to make this a successful event in the spirit of the holiday.
Please see timeline below:
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- Nov 18-21: Participating businesses pick up a 22 inch wreath at Blackstone Library to decorate and hang
- No later than Nov 25- Wreaths to be hung on display with silent bid sheets
- Dec 3 up until 2pm- Photo display with “last chance” bid sheets at Branford Art Center Gallery with results announcement. Auction winners pick up wreaths at participating businesses.
- Dec 10 – Check presentation to Feed Branford Kids at Branford Art Center Gallery.
Please respond by Monday Oct. 17 if you would like to participate by contacting Terry Elton telton@branford-ct.gov -or- 203-315-5279
About Feed Branford Kids:
The Mission of Feed Branford Kids is to see that all of our children have enough to eat every day – be it a school day, a weekend, a holiday or summer vacation. We are a grass roots organization operating under the Branford Food Bank. Our goal is to ensure all Branford Kids have food on weekends. FBK is 100% volunteer run and is supported solely by monetary and food donations. Click here to learn more.
Image via Shutterstock
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