16 Questions Brookfield Businesses Should Ask Before Re-designing Their Websites

Designing, and re-designing a website can be overwhelming and confusing. Typically website redesign conjures up images of designers and agency types huddled in conference rooms brainstorming creative ideas. While aesthetics are important, functional and back end considerations will make all the difference in determining the effectiveness of your site. It’s not just about the package, baby, it’s what’s inside. Here are 16 essential questions to consider before you make a decision to redesign your website.

Content

• Is the content relevant, current and engaging, tailored to the buying cycle?
• Is the content written with a specific target audience persona in mind?

SEO

• Is the site optimized for the right key words?
• What key words are driving traffic and to which pages?
• Are Blog, RSS, email subscription options included?
• Does the back end include an xml sitemap and a simple to use SEO plug-in?

Sharing

• Do visitors have plenty of convenient options (sharing tools) that make it easy for them to share content?
• And more importantly: Is your content share- worthy?

Multi-Device Enabled

• Is the website experience conducive to all mobile and tablet platforms? In website lingo this is called “responsive design”

Leads

• Are leads being generated from your website?
• Do you have an off-site email and list building service that aggregates those leads?
• Are those leads being monitored, nurtured, converted, and closed?

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