7 Crucial On-Site Steps to Increase Blog Traffic

A blog can be one of the most effective internet marketing solutions available, but only if your optimal clients can see it. How does that happen? Where IS everybody?

With this post I’ll provide you some easy on-site adjustments you can create for your own blog that will help boost your online search engine exposure, increase blog traffic and produce more targeted leads and conversions for your company…which is ultimately what you’re looking for, right?

Why are blogs such effective tools for SEO (search engine optimization) and online exposure ? Because each and every blog post you write becomes another web page. And every web page is another opportunity to rank well for a specific search your ideal customer is doing right now.

Or in a month. Or in a year. Because if you work it, high quality, evergreen content will continue to attract visitors to your blog or website for years, generating more leads for your business. It’s really important to increase your blog traffic. And it’s doable.

So here are 7 Crucial On-Site steps to increase Blog Traffic

1. Begin with keyword-rich subjects

Take a few keywords that you’d like to rank well for and run them through the Google Adwords Keyword Tool. Utilizing this free tool provides you with the number of folks who are searching for your catchphrases, or keywords each month. Then it suggests similar phrases that could be better options, and lets you identify how competitive that query is. (The higher the competition, the more challenging it will be to crack the page one of Google, but if there are over 500 searches for the phrase you want to use you’ll stand a chance. That’s my rule of thumb anyway, and so far it’s worked well). Play with the term until you find a similar one that people are searching for in high numbers, hopefully with low to medium competition and use that instead. Remember, it’s not about you.

Studies have shown that only 1 out of 5 people will click to page 2 of a search engine to find what they are looking for. 80 percent will not leave page one. Forget page 6. So how do you ensure ranking high in what is known as the “organic” or FREE middle section of a search engine page?The key to a highly ranked blog post that will draw traffic and encourage click throughs is to have a well designed, easy on the eye, easy to navigate blog that also contains smart SEO practices.

2. Create a keyword-rich title

By default, the title of your post becomes the title of your web page.. Search engines give more importance to your page title than just about any other variable, plus you want the title to when at all possible, match what someone is searching for. 

Too often, businesses give blog posts vague titles like, “Best Practices 101,” or “A Lesson from me to You.” Who is searching for these words? I hope there’s a deafening silence happening in your brain right now as you answer slowly….no one. Certainly not your ideal customer.

Here are some SEO tips to title a blog post for maximum visibility:

• Begin with your strongest keywords. Search engines give more weight to the first few words in a title. Examples might include, “Google Plust Marketing: How to Generate Leads from the World’s Hottest Social Media Site,” or “Customized Pet Jewelery: What’s Hot This Season.”
• Number your lists. I know many people hate numbered lists, but they speak to how busy we all are. “101 Ways to Save Money For Retirement” or “3 Questions to Ask in a Job Interview” are generally more engaging, and will generate more click-throughs, which could increase your overall rank.
• The colon is your friend. People love them and they give you more opportunity to include more keyword rich content in the title. You will cast a wider net by using them. Don’t waste the opportunity on a cutesy title. Do you write a Vegetarian cooking blog? Try a title like “12 Easy Ways to Cook Zucchini : How to Make a zucchini Main Dish Even Your Kids Will Love”, instead of “Zucchini Is Your Friend.”

Click here to get the next 3 on-site SEO tips that will get you on the road to blog traffic Nirvana