Attendees Will Learn:
- The difference between PR and Marketing.
- What does a Public Relations campaign include?
- The correct way to strategically pitch yourself, book, event, product, cd, business or basically anything to the media.
- The 3 No's in PR that will quickly get you turned away
- The value of a Press Release & Pitch Letter
- How to write a Press Release within the most highly recognized media format
- What is a Media Kit? When do you need one and how to create it?
- Stories that media do not ever consider news
- Low cost/free ways to find the appropriate media to cover you, your product or your company
- 2 valuable PR firm resources that are free to use that no one wants to share
- The correct way to follow up with the media
- The right way to quickly establish yourself as an expert within the media
- How to measure your PR campaigns success
- Receive a discount via PR web for your first Press Release Newswire
