Neighbor News
Back To School, Back To Simon: Shoppers Invited to “Find Your Style” At Simon This Fall
TV, digital and social campaign will celebrate fashion nostalgia while highlighting new seasonal trends
Clinton Crossing Premium Outlets today kicked off its 2016 Back To School season with a TV commercial and digital video campaign (www.youtube.com/watch?v=SeYK_KGVeX8), encouraging shoppers to ‘find your style’ while reflecting on their past first days of school and the outfits that were the height of fashion in the 80s and 90s.
The TV commercials will be airing on a variety of local network affiliates and cable channels during August and early September, including, WABC, WNBC, Bravo, E!, HGTV and Lifetime.
The campaign will be amplified through social media using the hashtag #tbtbts (Throw Back Thursday Back To Simon), inviting people to share their most memorable back-to-school photos for a chance to win Simon gift cards and $5,000 shopping spree.
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A campaign at Simon centers, targeted at teens, will feature three seasonal trends inspired by 80s and 90s fashions - Off-Beat, Modern Utility and 90’s Nostalgia - that can all be found at Simon.
“Back to school shoppers spend more during this season than they do during Valentine’s Day, Easter, Mother’s Day and Father’s Day combined, so we want to make sure the experience is a pleasurable one that appeals to students and parents alike,” said Kathleen Mones, director of marketing and business development of Clinton Crossing Premium Outlets. “Our campaign celebrates the fashion trends of the past and today – the evolution of fashion and mixing the old with the new to ‘Find Your Style’”.
Find out what's happening in Clintonfor free with the latest updates from Patch.
In addition to the campaign, Clinton Crossing Premium Outlets is holding a Back to School Sidewalk Sale offering visitors a great opportunity to find their perfect style with discounts on top of the regular everyday savings of 25 to 65 percent. The sale runs Friday, August 5 through Sunday, August 7.
Before heading back to school and returning to the regular fall routine, families are also invited to enjoy the following schedule of free live entertainment and activities from 1 to 4 p.m. outside of Gap Factory Store at Clinton Crossing Premium Outlets. Highlights include performances by Nicholas Fradiana Sr., father of 2015 American Idol winner Nick Fradiani:
· August 5 – Complimentary face painting
· August 6 – Nicholas Fradiani Sr.
· August 7 – DJ Antanas
· August 13 – Nicholas Fradiani Sr.
· August 20 – Sonic Nation Band
