Clinton Crossing Premium Outlets Goes More Than Pink With Susan G. Komen

Clinton Crossing Premium Outlets today announced the second year of a national engagement with Susan G. Komen®, pledging to donate $1 million each year for the next two years to support the fight against breast cancer*. More than 180 participating Simon Malls, The Mills® and Simon Premium Outlets® nationwide will encourage employees, retailers and shoppers to make a bigger, bolder impact in the fight against breast cancer by participating in Simon-sponsored activities throughout the month of October.

“Based on the success we experienced with the 2015 campaign, Simon is pleased to be increasing our pledge of support to Susan G. Komen in 2016,” said Krystal Zell, Senior Vice President of Field Marketing for Simon. “Through the More Than Pink movement, we are throwing our support behind Komen’s Bold Goal of reducing current breast cancer deaths in the U.S. by 50 percent in the next ten years.”

“We are delighted to see our partnership with the dedicated people at Simon grow stronger,” said Dr. Judy Salerno, Komen President and CEO. “Simon’s commitment to our More Than Pink movement helps move us closer to our mission and achieving our Bold Goal. The support of Simon and their customers will help us fund research, provide support to women, men and families suffering from breast cancer and play a key role in bringing our mission to people in communities across the country."

Visitors to Clinton Crossing Premium Outlets will notice the pink theme carried out at the Simon Guest Services booth and staff will be honoring National Breast Cancer Awareness Month by donning pink accessories. Other planned activities include:

Discount Card Program: $10 Discount Cards will be sold providing 25% off one item at more than 30 participating retailers, including, Dooney & Bourke, Gap Factory, Hanna Andersson, J. Crew Factory, Le Creuset, Timberland, Under Armour and more. All proceeds from the sale of Discount Cards go to Susan G. Komen.

More Than Pink Hero Wall: An opportunity for survivors and their families to visually articulate their strength during their fight with breast cancer. Shoppers may purchase a sticker for a $1 donation and post the sticker on the More Than Pink Hero Wall, located outside of Simon Guest Services. Photos may also be taken and shared using the hashtag #morethanpink. All proceeds go to Susan G. Komen.

Survivor Parking: Pink Ribbons painted on parking spaces dedicated for use by breast cancer survivors can be found by Saks Fifth Avenue Off 5th, Polo Ralph Lauren, Hanna Andersson, J. Crew Factory, American Eagle, Adidas and Under Armour.

Paint Party: Shoppers are invited to join Clinton Crossing Premium Outlets staff from 11 a.m. – 3 p.m. for a fun event painting pumpkins pink. Enjoy complimentary lite bites and refreshments in the courtyard outside Polo Ralph Lauren.

Paint the Mall Pink: On October 15, Susan G. Komen Representatives of Connecticut will be on hand to share important information on breast cancer awareness from 12-2 p.m. in the courtyard outside of Polo Ralph Lauren. As a show of support, the center will be dressed in pink, including pink mums, pink pumpkins and more.

In October 2015, Simon nearly doubled its goal of raising $250,000, donating more than $470,000 to Susan G. Komen, all generated through the support and participation of shoppers, retailers and employees.

*From October 1, 2016 to September 30, 2018, Simon is proud to support Susan G. Komen® and, with the help of generous individuals like you, will guarantee a contribution of at least $1,000,000 for each year of the program in connection with its various fundraising initiatives, including its discount card program, promotion of Komen’s Race for the Cure®, and promotion of Komen’s Do-It-Yourself fundraising platform.