Avoiding Confusion: Danbury Manufacturing Business Changing Its Name

DANBURY, CT — A portfolio of manufacturing businesses headquartered in Danbury is changing its name to better identify its core competencies and dissociate from the cryptocurrency industry.

AlphaCoin, which provides mission-critical components for aerospace, defense and medical markets, will now be named Alpha Metalcraft Group or AMG.

The company’s three manufacturing sites — Connecticut Coining, Gasser and GAR Electroforming — will retain their legal names, but their customer facing names will be identified as Alpha Metalcraft Group.

"Metalcraft is a more appropriate description of the portfolio’s capabilities," said John Boscia, vice president, Business Development. "We want our portfolio of businesses to be recognized as market-leading manufacturers of products and services via unique metal forming processes."

AMG initiated the name change to reduce confusion with potential customers and acquisitions. "We had the affiliation to Alpha in our previous name and Metalcraft generically yet more appropriately describes what our manufacturing sites do," said Alec Searle, CEO, in a news release.

No additional changes are planned for the company, but it is actively seeking a new acquisition. GAR is based in Danbury, Coining in Bethel, and Gasser in Commack, NY.