Danbury Startup TotalHousehold Recognized As New Breed Of Home Improvement Resource

Connecticut startup, TotalHousehold.com, was recently recognized by SeekingAlpha.com financial analyst and writer George Kesarios for its unmatched approach to the home improvement market—empowering homeowners with free information and access to local contractors, as well as providing contractors with a free platform to promote their businesses. In a dramatic point-by-point comparison to subscription-based Angie's List, whose stock price has been tumbling in recent months, Kesarios pointed out TotalHousehold's numerous content innovations.

 TotalHousehold provides homeowners with more than just contractor listings—there's a wealth of home improvement advice including interviews with experts, FAQs on home renovation and repair, news articles and a soon-to-launch consumer protection library that covers homeowner rights on both a national and state level—all free of charge.

 Unlike competitors that rely on lead-generation or subscription revenue, TotalHousehold has an advertising-based revenue model, which enables it to satisfy consumers' thirst for free information while also providing a free marketing tool for contractors. Professionals in the site's million-plus contractor database can add to their listings with their logo, photographs and videos of projects and client reviews. Service providers can also display testimonials, offer coupons and promotions and respond to reviews, including any negative ones.

 While other websites generate ratings solely with reviews, Totalhousehold incorporates contractor insurance and license information as well, providing a richer user experience.

 For more information about TotalHousehold or to interview CEO Jeff LaCava, please contact Kylie Noell at kylie.noell@totalhousehold.com or call 800-325-4315 ext 118