European Casual Clothing Retailer Opens New Danbury Store

DANBURY, CT — The U.S. may have been threatening war with NATO ally Denmark over President Trump's desire to take over Greenland.

But a prominent upscale Danish casual clothing retailer is expanding into the U.S. anyway, and one of those five inaugural stores in the country recently opened in Danbury at the Danbury Fair Mall.

Headquartered in Brande, Denmark, "Jack & Jones" (known affectionately as JJXX) specializes in trendy, upscale casual clothing for men and women.

Here's how the company describes itself on its website:

" Since 1990, we’ve been creating clothes that keep you looking sharp with zero effort. From everyday denim to easy wardrobe staples, we’ve got the pieces that fit your life - whatever your style, we keep it real, comfortable, and ready for anything."

So far, stores have also opened up at the Natick Mall in Natick, Mass.; Freehold Raceway Mall in Freehold, N.J.; the Staten Island Mall, Staten Island, N.Y.; and in Columbia, Md.

Monday, the City of Danbury put out the welcome mat for Jack & Jones.

"We’re excited to welcome Jack & Jones to Danbury Fair Mall as part of the brand’s first U.S. expansion, with Danbury selected as one of the first five locations in the country," wrote the city on social media.

"Danbury’s strong regional market, diverse community, and growing economy continue to attract national and international brands looking to invest and grow here."