HAYVN Entrepreneurial Women’s Collective Luncheon: Great Products Don't Sell Themselves

Lauren Burke will help founders think beyond tactics & develop a strategic approach to marketing that builds awareness, trust, & demand.

Entrepreneurial Women’s Collective (EWC) Luncheon Event

IN-PERSON EVENT at HAYVN DARIEN

Thursday, 9/17/26, 12pm-1:30pm

Connect with smart, supportive entrepreneurial women, learn new things, build relationships, and have fun.

Please join us for this exciting lunch event. Admission includes luncheon.

• HAYVN Members w/ Discount Code* – $25 Early Bird (ends one week prior to event)
• HAYVN Members w/ Discount Code* – $35 (one week leading up to event)
• Non-HAYVN Members – $50

NOTE: Early bird ticket sales end one week before event.
* Discount codes on members portal. For help accessing members portal please email questions@hayvn.com

Program Topic: Great Products Don't Sell Themselves: A Founder's Guide to Strategic Marketing

Featuring: Lauren Burke, Founder and CMO, Ljs Advisory

Plus Member Spotlight: Jill Shepherd, Order By Design

Great products don't guarantee growth—customers have to understand why your business matters to them.

This session will help founders think beyond tactics and develop a strategic approach to marketing that builds awareness, trust, and demand. Through interactive exercises and real-world examples, attendees will leave with actionable ideas to strengthen their brand, elevate their visibility, and create a marketing strategy that supports long-term growth.

Founders will leave with:

• The beginnings of a customized marketing plan for your business
• A refined positioning statement and elevator pitch
• Three key messages to consistently communicate across your marketing
• Ideas for building your personal and company brand simultaneously
• Clear priorities for where to focus your marketing efforts over the next 90 days