Event Details
MONTHLY MARKETING MEETUPS at HAYVN
IN-PERSON EVENT
Friday, 11/13/26: 9am-5pm
10am-11am: Ask The Experts
11:30am-12:30pm: Marketing Collective w/ Jacqueline Lieberman, Founder of BrandCrudo on How to Position Your Business Like a Fortune 500 Company
9am-5pm: Marketing Coworking Day - cowork at HAYVN for the day with your peers
COST
- HAYVN Members: Free with code on members portal. For help accessing members portal please email questions@hayvn.com
- Non-Members: $25, includes your day of coworking at HAYVN
LOCATION
HAYVN Darien
ABOUT EVENT:
Big companies spend months and serious money answering one question: why should a customer pick us over everyone else? Small business owners rarely get that kind of time, so the answer stays in their heads and never makes it into their marketing.
In this hands-on workshop, career advertising strategist Jacqueline Lieberman walks you through the same questions she asks big brands. You'll fill out a short worksheet, share your answers with the room, and sharpen them with feedback from fellow business owners. You'll walk out with your final positioning on paper. Jacqueline will also give a first look at Hennie, her new marketing bot specially designed for small business owners.
Key Takeaways
- A clear, one-sentence position for your business, in your own words.
- The questions big brands use to find what sets them apart, yours to reuse as your business grows.
- Honest feedback from other business owners on whether your position lands.
- A simple structure for turning your position into a post, a pitch, or an introduction.
Questions? Contact communitymanager@hayvn.com