Name Change, Rebranding Effort For Darien Rowayton Bank

DARIEN, CT - From Laurel Road: Laurel Road, an online lender and FDIC-insured bank, officially announced today that Darien Rowayton Bank and its national online lending division will rebrand under the integrated national Laurel Road brand. The new, unified Laurel Road brand represents a deep understanding of its customer base, best-in-class technology and industry-leading compliance and risk management.

For more than 10 years, Darien Rowayton Bank has cultivated a trusted community banking foundation on which to grow its business. Unifying the company’s business lines under one brand helps to communicate the carefully honed customer experience and serves as a manifestation of what the new Laurel Road has to offer – the security and exceptional service of a community bank, with the spirit and tech expertise of a fintech.

“Our strong, local foundation has enabled the bank to scale our online lending platform under the Laurel Road name, resulting in a national client base with exponential growth and great promise,” said Alyssa Schaefer, CMO and Head of Product Experience at Laurel Road. “As we continue to evolve our national offerings, our vision as a consolidated brand remains: to be the most trusted financial partner behind today’s determined professionals.”

The rebrand is just one signifier of the momentum Laurel Road has experienced thus far. In the past few months, the company has launched a national, online mortgage platform, surpassed $3B in student loan originations and completed its executive leadership team appointments. As it continues to grow and evolve, Laurel Road will remain committed to its customers – both locally and nationally.

For more information about Laurel Road’s offerings, visit our website.

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