Schools
Vineyard Vines Founders Talk Brand at St. Luke’s School
St. Luke's Center for Leadership connects students with legendary business and thought leaders.
Vineyard Vines Founders Ian and Shep Murray were guest mentors for St. Luke’s Leadership Lab: The Power of Brand—a student mini-course offered through St. Luke’s Center for Leadership (CFL).
The Power of Brand teaches branding fundamentals and culminates in student teams presenting concepts such as AthlEats nutritious supplements for athletes, U Change CO2 emissions tracker and eco products, a strategy to elevate the popularity of Major League Soccer, and Good4You—an online catalog of “hobbies that bring you bliss.”
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See The Power of Brand photo gallery.
Several St. Luke’s parents and trustees participate in The Power of Brand offering insights and critiques as students develop brand pitches. These SLS Mentors include: Mike Gaumer, the President of Vineyard Vines; David Pakman, Partner at Venrock and co-founder of Apple’s Music Group; Rich Riley, former CEO of Shazam; and Chris Wearing, Vice-Chairman of Teneo Holdings.
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CFL Director Kate Parker-Burgard says programs like this “develop students’ abilities to communicate with confidence, collaborate, and create something positive that benefits others.” This sentiment was echoed by a student participant: “It was really educational for me to be in an environment in which I had to think outside of the box, collaborate with a team of students, present, and really think through a concept.”
This was the second The Power of Brand mini-course. The first was part of the Leadership Lab Launch and featured Guest Mentors Gail Tifford, Chief Brand Officer of WW, formerly Weight Watchers and Charlie Denson, former Brand President of Nike (picture below).
Enrich yourself this Summer at St. Luke's—Academics, Athletics & Arts for ages 4-adult
St. Luke's is a secular private school in New Canaan, CT for grades 5-12. St. Luke's mission is an exceptional education that inspires a deep love of learning, a strong moral compass, the commitment to serve, and the confidence to lead. St. Luke's Center for Leadership advances our mission by helping students develop exceptional leadership ability. Visit today.
