CPA Firms Looks to Grow with New Marketing Director

Jill Kovalich, has joined the CPA firm of Mahoney Sabol & Company, LLP, as its Director of Marketing. She will direct the strategic and tactical marketing initiatives, public relations, and business development activities for the firm’s three offices located in Glastonbury, Middletown, and Essex.

“Our partners feel that the next natural step in growing our firm is to bring cohesion to our marketing efforts,” says James Mahoney, managing partner and co-founder of the firm.

Prior to joining Mahoney Sabol & Company, LLP, Kovalich held similar marketing positions with national and regional CPA firms, where she strategically guided revenue growth through business development and marketing initiatives. Her career experience includes positions with a Fortune 100 corporation, technology product marketing for national and global companies, and running her own small business.

Active in the community, this Portland resident is a member of the Middlesex United Way Women's Initiative Leadership Committee, and a key team planner of its annual June fundraiser, Power of the Purse. Kovalich is on the steering committee of the Middlesex Businesswomen's Alliance, and the Board of Directors for the Juvenile Diabetes Research Foundation New Haven Chapter.

An avid writer and speaker, Kovalich is on the editorial committee of the Association for Accounting Marketing and has written for and served as co-editor of its publication, Growth Strategies.  Her articles have been published in the Connecticut Society of CPA's Magazine and the Connecticut Law Tribune.  Recently, she moderated a panel discussion in Middletown, titled “Changing Gears, Switching Careers,” and has spoken at professional conferences in Washington, D.C., and Chicago.

She holds a B.A. in Communication Arts from Marywood University, in Scranton, Pennsylvania, and an M.A. in Organizational Communications from Emerson College, in Boston, Massachusetts. 

When she’s not working, Kovalich enjoys exploring antique shops with her husband, spending time in the Berkshires, and engaging in a rowdy game of fetch with their rescued dog, Jenna, who loves her “forever home.”

About Mahoney Sabol & Company, LLP

Mahoney Sabol & Company, LLP (MSCO), certified public accountants, provides comprehensive accounting, auditing, tax and business consulting services to a wide range of clients and industries. Founded in 1990, 10 partners and over 30 accounting professionals and administrative support staff serve clients throughout the region. For more information, visit us online at www.mahoneysabol.com.