The Pink Truck Raises $25K for Local Fight Against Breast Cancer

Standard Oil of Connecticut, the region’s leading provider of home heating oil and award-winning customer service, is proud to announce the results of “ThePinkTruck” campaign, a year-long effort to raise awareness and funds for the local fight against breast cancer. The ambitious effort included a custom-painted pink oil delivery truck, coupled with appearances at community events and a social media campaign that encourages followers to interact through Facebook.

“The program is geared toward generating awareness and elevating community involvement in the fight against breast cancer,” said David Cohen, Executive Vice President of Standard Oil.  “We are confident that between our Facebook page and the daily trips we’ve made to 50 different Connecticut communities, more than 1,000,000 people have been reminded to think pink, and take action against breast cancer”, he added.

Last October, Standard Oil pledged $3 for every delivery ThePinkTruck made for 12 months.  “We are proud to announce ThePinkTruck completed 7,216 deliveries over the past year, and our donation has been rounded up to an even $25,000”, said Roy Friedman, President of Standard Oil. 

The funds raised by ThePinkTruck will benefit the Connecticut Affiliate of Susan G. Komen for the Cure, a locally-based nonprofit organization dedicated to fighting breast cancer in Connecticut.   Komen Connecticut's primary focus is on our local community – educating Connecticut residents on the importance of early detection, funding free screening services and providing support to those diagnosed with breast cancer. Komen Connecticut will invest seventy-five percent of the proceeds in local education, screening and treatment programs across the state, and the remaining twenty-five percent will be invested in national research to find the cure.

“Community partnerships like The Pink Truck initiative not only raise much needed funds in Connecticut’s fight against breast cancer, but also raise awareness and bring visibility to the breast cancer cause,” said Komen Connecticut Executive Director, Anne Morris. “A woman might see the truck driving next to them on the highway, and remember to schedule her annual mammogram, which could potentially save her life.”

“I applaud Standard Oil for their efforts in increasing awareness and raising funds for a very worthy cause and an outstanding organization like Susan G. Komen for the Cure,” said Mayor Bill Finch. “We were proud to have participated in the launch of this initiative last Fall and are now very excited to hear the results. Seeing ThePinkTruck making its way through the City during the last year was a constant reminder to us all,” said Mayor Bill Finch.