'Fresh' Grocery Store for Foodies Opens in Fairfield

A new grocery store promising to “freshify” your life is open for business in Fairfield.

bfresh opened its doors at 1262 Post Road on Wednesday morning and will celebrate its official grand opening on Friday, Nov. 6.

bfresh says it’s “all about fresh foods, smart value, right in your hood. No tradeoffs. We are for foodies who have fresh, healthy food top of mind.”

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The new company offers more natural and organic options than a typical market and plenty of vegan, gluten-free, and foods from around the world, according to a press release.

“The days of trading quality for price and freshness for convenience are gone: bfresh eliminates tradeoffs,” bfresh team coach Dan Gormley said. “We believe eating fresh, healthy food is a way of life and should be accessible and affordable for everyone. Whether you shop fresh and cook your meals every day, stock up for the week or just pop in to grab a fresh meal on the go – bfresh is here for you.”

Read more from the press release below:

bfresh is serious about fresh: from organic produce to full-service fresh meat, seafood, and deli departments, anyone who loves fresh food will be able to find everyday selections of organic, antibiotic-free meats, and sustainable seafood.

bfresh also offers a whole new take on freshly prepared foods in its Little Kitchen™: a fresh-on-the-spot experience that brings made from scratch, always fresh, seasonal meals into the store. Menus change daily, showcasing simple recipes made with fresh ingredients for maximum taste. All food prep is done right in front of you, no hidden backrooms. From fresh smoothies, salads and pizza to Asian stir fry, breads, desserts, coffee and more, the Little Kitchen brings an authentic food experience for the taste buds.

In addition to its emphasis is on fresh, healthy foods, bfresh offers a full store’s selection of products for today’s modern grocery shopper. Foodies will see thousands of natural, organic and specialty items alongside popular well-known brands. Shoppers will be able to make their own nut butters, choose bulk spices and dry goods, find indulgence items, as well as a locally relevant selection of household and health & beauty items to make the store a one-stop shop for neighborhood shoppers.

Foodies can find smart values across the store every day: smart value on produce and surprisingly affordable items. The 8,600 sq. ft. store is easy to shop and perfectly located to serve the neighborhood.

The company is committed to a culture of awesome teammates who are passionate about great customer service every day. Interested candidates may send a resume to team bfresh at welistenfairfield@bfresh.com.

bfresh hours will be Sunday - Thursday 7 a.m. to 9 p.m.; Friday - Saturday 7 a.m. to 10 p.m. Learn more at bfresh.com,facebook.com/bfreshfairfield, or on Twitter @bfreshfairfield.

Photo via bfresh on Facebook