Peloton Showroom to Open at Westfarms Mall

Peloton, the global fitness technology platform for the home, will join the lineup at Westfarms, Connecticut’s premier shopping center, this Thursday. The brand’s first location in Connecticut will offer the first-class Peloton bike bringing the most convenient and immersive fitness experience to the market.

“In keeping with our commitment to bring unique retailers to our shoppers we are excited to see Peloton open its first Connecticut store at Westfarms,” says Kevin Keenan, general manager, Westfarms. “The Peloton brand is an excellent addition to our exceptional lineup of merchants and its cutting-edge products are a perfect fit for our shopper.”

The showroom is located in the Center Court next to Macy’s. The location will feature Bikes for shoppers to take a test class, allowing them to try Peloton in-person. Customers can learn more about Peloton's latest product, the Peloton Tread, and Peloton Digital, which gives you access to live and on-demand classes – including instructor-led strength, stretching, cycling, and running classes – making the Peloton experience accessible wherever you are.

"We have a passionate and devoted community here in Connecticut, and we are so excited to expand our footprint to have a physical presence in the state," said David Robinson, showroom manager at the Peloton Westfarms location. "Our showrooms enable consumers to experience Peloton in person by taking a trial ride on the Bike and speaking to showroom team members about the Peloton Tread and Digital platforms. We're looking forward to introducing Peloton to residents in the area, and to connecting with local Peloton Members."

A brand best known for its groundbreaking technology, Peloton enables its members to participate in both live and on-demand classes from the convenience of their own homes. Peloton Members can stream up to 14 daily live classes and a library of over 10,000 on-demand classes, including cycling, bootcamp, running, strength, stretching, and toning, via the Bike, Tread and Digital platforms.

Founded in 2012, Peloton is reinventing fitness by bringing live and on-demand boutique-style studio classes to the convenience and comfort of your own home. Our immersive fitness content, taught by Peloton's roster of elite instructors, features real-time motivation and curated playlists of your favorite artists. The Peloton experience can be accessed through the Peloton Bike, the Peloton Tread, or Peloton Digital, an iOS app that offers an all-access pass to a full slate of fitness offerings, anytime, anywhere. Peloton is changing the way people get fit through a comprehensive and socially connected experience that makes every workout both efficient and addictive. The company has a growing number of retail showrooms across the US and is available in the UK, as well as Canada starting in fall. For more information, visit www.onepeloton.com.

Anchored by Nordstrom, Macy’s, Lord & Taylor and JCPenney, Westfarms is the premier shopping center of central Connecticut. The shopping center offers a unique tenant mix of 160 store and restaurants including Anthropologie, Apple, BRIO Tuscan Grille, California Pizza Kitchen, Coach, Free People, J. Crew, Kate Spade, LEGO, Louis Vuitton, Michael Kors, Microsoft, P.F. Chang’s China Bistro, Tiffany & Co., Tommy Bahama, Tory Burch, Urban Outfitters, Vineyard Vines and many more. The shopping center bestrides the towns of Farmington and West Hartford and is conveniently located at the intersection of I-84 and Route 9. For more information, visit www.shopwestfarms.com or like us on Facebook: www.Facebook.com/WestfarmsMall or Instagram: www.instagram.com/wswestfarmsmall/.