“Powered by Phalcon” Brand Introduced

After more than a decade in business, the electrical design, engineering and installation company, Phalcon Ltd., has undertaken its first re-branding effort. The new brand design adds the tagline “Powered by Phalcon” to the logos of the company’s five operating companies which serve customers across New England, the Mid-Atlantic and into the Southeast. The change, which takes place immediately, highlights Phalcon’s collective staying power as a leader in the electrical industry and bands together its workforce of 1,800 engineers, technicians, electricians and project managers.

The combined Phalcon network provides a full range of services including electrical and wireless design, installation, and maintenance in the areas of utility construction, electrical contracting, industrial and energy infrastructure, and facilities services. Its affiliates include McPhee Electric, Ltd., with operations in Farmington, Conn., Medford, Mass. and South Plainfield, N.J., PowerHawke, Inc., based in Farmington, Conn., J.E. Richards, Inc., with operations in Beltsville, Md. and Sterling, Va., and Harlan Electric, Inc., in Nashville, Tenn. Together, the company is able to provide expanded services and increased value for its customers, while maintaining Phalcon’s signature high levels of integrity, reliability and safety.

“This strategic move provides Phalcon and its affiliates with greater name recognition across all boundaries and customers,” said Michael McPhee, president and CEO of Phalcon. “This helps our customers better understand our collective strength and expertise, and provides the company with a greater opportunity to grow into new markets. This branding solidifies our identity as we plan for a highly successful future together.”

Founded in 2006 and headquartered in Farmington, Conn., Phalcon works with project owners, general contractors, utilities, construction managers and property managers to offer successful turn-key engineering, installation and maintenance solutions for all levels of electrical and wireless work. Together with its five affiliated companies, Phalcon serves clients in Pennsylvania, New Jersey, Tennessee, Virginia, Maryland, Connecticut, Massachusetts, and Washington, D.C.