A Little Bit of Virginia Arrives in Glastonbury

Virginia-based, homegrown small business brings personal care products fresh from the farm to local Whole Foods aficionados

 

In addition to tasty dishes, local residents who hunger for naturally-made, ‘from-the-farm’ products can now find them at our local Whole Foods store.

 

Valley Green Naturals, a northern Virginia-based small business, is in an expanded partnership with Whole Foods Market that provides eco-conscious consumers with all-natural personal care products in 17 Whole Foods Market stores in four New England states, including ours.

 

Available this week in the “Whole Body” section of Whole Foods Market North Atlantic stores, the six popular Valley Green Naturals products include:Gardeners Glee!® Dry Hand Remedy,Beautiful Betty Lou's Bikini Bump Balm, DermaSens® Skin Repair Moisturizer,Fabulous Foot Cream with avocado butter, and DermaSens® Gluten-Free Hand and Body Lotion in lavender and unscented varieties. 

 

All farm-fresh Valley Green Naturals products are hand-blended and made with vegetable-derived, all-natural ingredients.

  

 “The partnership between Valley Green Naturals and Whole Foods Market is a true win-win for both businesses and our customers,” said Cindy DeVore, Founder & CEO, Valley Green Naturals. “In the rapidly expanding and exciting space of body-safe and eco-friendly personal care lines, we’re proud to introduce our fresh off the farm Virginia products to consumers in Whole Foods Market’s New England stores. There’s a growing movement in this country among consumers who want to know where their products are coming from. Making everything ‘fresh off the farm’ is what differentiates our brand from all the other skin, hair and body care products on the market.  Besides, when you blend, bottle, label and ship right from your own farm, you’re able to oversee every step of the process and produce a superior product.” 

 

“At the same time, this partnership brings significant brand recognition and business expansion for our homegrown company – which began with garden-grown botanicals and home-cut labels. We’re thrilled to export Virginia’s fresh and finest northward,” DeVore added.

 

“Our commercial relationship with Whole Foods, now in two major regional markets, robustly complements the Whole Foods Market brand, mission and customer base,” said Art DeVore, VGN Co-Founder & CIO. “Our growing vendor partnership with Whole Foods Market is a perfect fit with the values that we have in place at Valley Green Naturals. Having our personal care lines on the shelves of Whole Foods Market stores is a dream come true and a fantastic opportunity.”

 

Valley Green Naturals products will be available locally as of this week in the Whole Foods Market store located at 55 Welles Street.

 

Founded in 2009 as a woman- and veteran-owned business, Valley Green Naturals is a manufacturer of body-safe and eco-friendly personal care products, including hair, facial, skin and bath lines and a rich variety of other natural offerings. Located in the pastoral foothills of Virginia's historic Piedmont, Valley Green Naturals is proud to use local ingredients whenever possible and every product is blended, bottled, labeled and shipped onsite from the farm. 

 

Valley Green Naturals boasts over 30 all-natural products free of parabens, phthalates, sulfates and petrochemicals. The unique small business has partnered with a range of national, regional and local distributors – such as Whole Foods Market, IGA Supermarket, Ellwood Thompson's, Dawson's Market, Rebecca's Natural Food and other fine natural food and grocery stores.

 

For more information about Valley Green Naturals, go to valleygreennaturals.com