Campaigns That Drive Action: Email Newsletters and Announcements at Welles-Turner Memorial Library

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives.

To assist small business, the library is partnering with April Heavens-Woodcock, Managing Partner and Chief Buzz Officer, Touching Clients, who will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective. Attendees of this presentation will learn:
• The different types of newsletters
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter
• The importance of understanding how connected email and social media are…they have to be done together.
• What types of additional tools might be useful.

Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.

Registration required through Touching Clients website at http://conta.cc/1xjZt9m or the library’s Reference Desk at 860-652-7720 o: