New Athleisure And Travel Wear Boutique Opens In Greenwich

GREENWICH, CT — A new, locally owned retail store has opened in town with the debut of Willow Old Greenwich, a women’s athleisure and travel wear boutique in downtown Old Greenwich at 250 Sound Beach Ave.

Founded with the modern woman in mind, Willow Old Greenwich offers a curated selection of clothing designed to blend comfort and style for activities ranging from yoga and errands to travel and everyday wear, according to a recent announcement.

"I wanted to create a space where women can find clothing that feels as good as it looks," said founder Gina Frankle in an announcement. "Women want to be comfortable, while still feeling polished and elevated. Willow was created to offer exactly that."

The store carries brands including Spiritual Gangster, Cream Yoga, Year of Ours, Anatomie, Alp & Rock, Maison Wheat, Ripley Rader, MILA, LAMade, and MPG. A majority of the collection is made in the United States and Europe, the business noted.

To mark the opening, Willow will host a grand opening reception on Thursday, March 26, from 6 p.m. to 8 p.m. at 250 Sound Beach Ave.

The event will include light refreshments and is open to the community, with guests invited to browse the collection and meet others.