Guilford-Based Label-Maker Brook + White To CA-Based Company

GUILFORD, CT — Guilford-based label-maker Brook + Whittle announced it is buying another label company, Paradigm Label, based in Mira Loma, California.

The company called the acquisition "a great addition to our business as we continue to expand our West Coast presence and grow our digital business."

Brook + White makes pressure-sensitive labels, shrink sleeves and flexible packaging, with a focus on sustainable solutions, complex decoration, and digital printing for many well-known food product brands.

“Paradigm Label further strengthens our West Coast presence and strengthens our ability to deliver the fastest lead-times in the industry. We are thrilled to have another location in California to support our growing customer base and excited to welcome another great team to our business,” said Mark Pollard, CEO of Brook + Whittle.

Brook + Whittle employs more than 1,200 people across nine production facilities to serve over 4,000 customers, according to its website.

Paradigm Label is led by a team with more than 50 years of printing experience. They help companies of all sizes find the perfect label solution to match their brand. Paradigm Label has a great reputation as a customer-first organization, committed to delivering high quality products and fast service. They specialize in flexible packaging, pressure sensitive labels, and shrink sleeves. They take pride in being label experts, ready to help their customers solve unique label challenges.