Area United Way To Host Massive 48-Hour Fundraising Campaign

GREATER HARTFORD, CT — The Hartford-based United Way of Central and Northeastern Connecticut will launch a 48-hour online fundraising campaign aimed at supporting more than 100 nonprofits across 56 communities.

The initiative, known as 860Gives, is scheduled to run from 6 a.m. Tuesday, March 31, through 6 a.m. Thursday, April 2.

Donors will be able to give directly to participating organizations through the campaign’s online platform, while a real-time leaderboard tracks contributions.

Organizers say the format is designed to encourage engagement and friendly competition among nonprofits.

Participating organizations will also be eligible for matching gifts and in-kind prizes provided by sponsors.

According to organizers, the campaign is intended to generate unrestricted funding, allowing nonprofits flexibility to meet community needs.

The effort also relies heavily on social media outreach and collective giving to broaden participation.

United Way officials said the campaign is focused on strengthening local communities by supporting organizations delivering essential services.

For more information and to donate to the campaign, click on this link.