ColdwellBankerMoves.com Wins National Website Award, Madison Office Announces

The Coldwell Banker Residential Brokerage office in Madison is pleased to announce that its website, ColdwellBankerMoves.com, was presented the Real Estate Standard of Excellence award by the Web Marketing Association. This is the first time that ColdwellBankerMoves.com has been honored with a WebAward by the Association.

Now in its 15th year, the WebAward program is the premier annual website award competition that names the best websites in 96 industries while setting the standard of excellence for all website development.  ColdwellBankerMoves.com, the largest real estate services website of its kind in the Tri-State area, was judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology. 

The WebAward competition format allows websites to compete head to head with other sites within their industry and against a standard of excellence. The competition was judged by a team of international Internet professionals representing a variety of relevant disciplines of website development.

“The majority of homebuyers today surf the Internet at some point during their search for the perfect home so it’s important to have an effective online presence and to provide a comprehensive website that has useful features and is easy to navigate,” said Cathleen Smith, president of Coldwell Banker Residential Brokerage in Connecticut and Westchester County, N.Y. “I am proud that our website has been recognized with this national award.”

Coldwell BankerMoves.com has 50,000 registered users and peruse property listings that are collectively viewed more than 4.7 million times per month and provides consumers with a more simplified search function, so home searchers can easily find properties by location, address, property type, MLS number and even school district directly from the home page. The search function provides faster search results with at-a-glance details of property listings with multiple views.

In addition to offering home searchers thousands of property listings in Connecticut, New York and New Jersey, ColdwellBankerMoves.com also now includes an interactive mapping feature that allows consumers to zoom in, find schools, restaurants, shopping centers and other local attractions and amenities.

Registered users of ColdwellBankerMoves.com can sign up to receive email alerts for new property listings, open houses and price reductions, and can share property details with others through social media, email or print.

ColdwellBankerMoves.com also contains content to help consumers with various aspects of purchasing and selling a home, including a mortgage advisor tool.

Optimized for mobile devices, ColdwellBankerMoves.com enables consumers to view property listings from their mobile phones while they are on the go. The Website showcases property photo slideshows and video technologies such as streaming video tours of properties and sales associates’ video resumes.

Coldwell Banker Residential Brokerage, a leading residential real estate brokerage company in Connecticut and Westchester, N.Y., operates approximately 50 offices with more than 2,100 sales associates serving the communities of Connecticut and Westchester County, N.Y. Coldwell Banker Residential Brokerage is part of NRT LLC, the nation’s largest residential real estate brokerage company.

This article was contributed by Coldwell Banker. If you have something you'd like us to run, please send it to pem.mcnerney@patch.com.