College Student From Madison In AI Sales Competition

SMITHFIELD, RI — This spring, Bryant University's sales students, including James Burris of Madison, proved that they can make a deal with anyone - even a machine. For more than 80 Bryant competitors was a chance to test themselves against the best, familiarize themselves with a brand-new way of doing business, and set themselves up for success in a crowded job market.

More than 1,300 students from 49 sales programs around the world competed in the first-of-its-kind competition, which used both artificial intelligence and distance learning to create an entirely new competitive experience. Bryant students found themselves in the unusual position of employing their sales skills and critical thinking to make a connection with an intelligent machine, which required them to stretch their brains in new directions.

Embracing new ways to teach and learn is increasingly important in a rapidly-changing, technology-driven future, says RNMKRS co-founder Stefanie Boyer, Ph.D., Associate Professor of Marketing and Director of the Northeast Intercollegiate Sales Competition.

"If you're not constantly adapting and innovating, then you're going to get left behind - and that's especially true when it comes to sales," she notes. "Our students are counting on us to be innovative in order to provide them with the best education."