“I Love Labels, Like Generation Y”

I was reading an article over the weekend, that indicated that this group is the largest group of home buyers in the market place and 90% of them get on the internet to check out homes and mortgages.

 I have no clue what the ah ha is. The majority in most markets as long as I can remember, is first time home buyers, so no real news here. For the last 10 years, prospective home buyers  or those just curious about real estate have gone online to check out what might be available, even when they are not ready to buy. 

I see folks on their smart phones, tablets, I-Pads and laptops and it stands to reason young adults grow up with the internet and they will use it more than any other generation.

 This a good lesson for all of us, no matter what business. Folks are online all the time, looking up everything imaginable, checking out reviews, recommendations and testimonials. Unless we use all the tools available to us, we will lose a big segment of the market.