“When it Comes to Social Media, You Need to Understand Your Audience”

“When it Comes to Social Media, You Need to Understand Your Audience”

When I started blogging and participating with social media nearly 3 years ago, I had no clue, but it didn’t take me long to start figuring it out. I knew I needed to understand my audience.

I could quickly see that I started talking to prospective clients from all over the country, as the world just got a little smaller. I also could see that I needed to have visual credibility, especially when dealing with clients that I had never met before. The two venues that I decided to develop and needed to do so in a hurry was Linkedin and Google.

Joe Petrowsky -Linkedin

These days, if someone searches out my Linkedin profile, someone will see over 150 recommendations and a boat load of endorsements. There is no selling, there is credibility that is priceless, but I'm not resting, I am always looking to increase my recommendation numbers and build my lower numbers of endorsements.

Would love to connect with you on Linkedin as well.

 Joe Petrowsky on Google Search

When someone searches my name on Google, it says my name shows up 70,000 times. I can assure you, I am not in there 70,000 times, but that isn’t the point. When someone sees that kind of number, it gets attention and credibility.

Besides Linkedin, my blogs are on Activerain, the Patch, Facebook,Twitter and WordPress.