Milford Business Scores A Big Deal On Shark Tank

MILFORD, CT — A Milford-based company struck it big on ABC's popular Shark Tank television program Sunday night. The owners of Boost Oxygen struck a deal with 'Shark,' 'Mr. Wonderful,' Kevin O’Leary totaling a $1 million loan at 9 percent interest and a 6.25 percent equity state in the company.

The infusion of cash will allow the company to add more staff, the owners said on the show.

Not every Shark loved the product but all it takes is one willing shark to get a deal. The company held a live watch party Sunday at the The Maritime Aquarium at Norwalk, which of course included real-life sharks.

If you're not familiar with Boost Oxygen, the owners are Mike Grice and Rob Neuner. According to the company's website, "Boost Oxygen is 95% Pure Aviators Breathing Oxygen filled under pressure into convenient and affordable canisters for non-medical use and obtained without a prescription."

The company was founded in 2007, and Boost Oxygen is on track for sales this year of $1.5 million, according to TV Insider.

Chief Executive Officer/Co-Founder Rob Neuner said on the company's website that “Being selected to pitch to the famous Shark Tank I think is every entrepreneur’s dream. When we first launched 12 years ago, our mission was the same as it is today – to provide convenient access to supplemental oxygen to everyone for any non-medical purpose. Having the opportunity to pitch and defend our business to the famous Sharks is an absolute thrill and gives us the opportunity to educate."