SCORE To Host Free Workshop On "How to Run a Successful Media Campaign"

Sponsored by Dime Bank

DATE: Tuesday, October 6, 2015

TIME: 9:00am – 11:30am

LOCATION: Dime Bank, 290 Salem Turnpike, Norwich, CT 06360

TO REGISTER NOW: Click here to register for this event

Old Saybrook, Conn. ~ The Southeastern Connecticut chapter of SCORE, a nonprofit association dedicated to the success of small businesses, will present a free Small Business Workshop with Maria Miranda of Miranda Creative on “How to Run a Successful Media Campaign.” Well known for her new media/social media presentations, Maria has agreed to offer this rare media overview presentation exclusively to the SCORE community.

With declining marketing budgets yet greater expectations of success, making media selections can feel more like a gamble than an investment.

In this workshop with media maven Maria Miranda of Miranda Creative, you will learn proven techniques for improving your odds.

Maria will focus on four aspects of a successful media campaign — market research; effective messaging; ideal media mix; and measurement options.

Designed for all experience levels, attendees will learn:
• How to access internal/external data for your market profiles;
• How creative messaging impacts results;
• What percentages to spend across multiple media;
• How to measure most aspects of media placement to achieve greater results in the future.

The workshop will conclude with a Q/A session.

Workshop Presenter Maria Miranda is the principal and creative director of Miranda Creative, an award-winning marketing and communications firm in Norwich, Connecticut. With a growing roster of clients on a national scale, Maria and her colleagues manage or advise the new media programs (websites, social media, mobile media) in a wide range of industries. Maria is a regular presenter for many regional chambers, a guest specialist on WFSB/Channel 3 and has led a variety of social media workshops nationwide.

Established in 1869, Workshop Sponsor Dime Bank is a mutual bank with over $770 million in assets and 11 convenient branch locations throughout southeastern/ shoreline Connecticut and Westerly, Rhode Island. As a full-service financial institution, Dime offers consumer and commercial banking, home mortgages, trust services, and through Dime Investment Services, a subsidiary of Dime Bank, insurance and investment services – all delivered with a personal touch. For more information about Dime Bank, visit https://dime-bank.com.

Thanks to our Partners, Chamber of Commerce of Eastern Connecticut.

About SCORE: SCORE is a nonprofit association that offers free and confidential advice on starting your own business or improving and growing your existing small business. All 40 counselors in Southeast Connecticut are volunteers, receive no compensation, and are working or retired business owners, executives, and managers. SCORE’s eight counseling sites in Southeast Connecticut include Guilford, Madison, Old Saybrook, Essex, Waterford, Middletown, Norwich, and New London. For more information on upcoming free workshops and how to schedule a free small business mentoring session with our counselors, visit www.sect.score.org.

Would You Like To Become A Score Volunteer? Your business knowledge and experience can help others start or grow a small business. Learn more about becoming a SCORE volunteer at: www.score.org/volunteer.

Southeastern CT SCORE PO Box 283, Old Saybrook, CT 06475 Email: ScoreChapter@gmail.com Telephone: 860.388.9508

Photo Caption: Maria Miranda of Miranda Creative will give a free workshop on “How to Run a Successful Media Campaign” on Tuesday, October 6, 2015 from 9:00 to 11:30am at Dime Bank, Norwich. Sponsored by Dime Bank. Partner: Chamber of Commerce of Eastern CT.