Ground Up Launches Exclusive Wicked Movie-Inspired Ballet Flats

Press release

Ground Up Launches Exclusive Wicked Movie-Inspired Ballet Flats at Target

New York, NY – Ground Up International, a leader in creative footwear, is celebrating the highly anticipated release of Universal Pictures’ Wicked with a stunning new ballet flat collection, now available exclusively at Target. Drawing inspiration from the beloved characters of Glinda and Elphaba, the collection features two enchanting designs that bring the magic of Wicked to life.

As one of 2024’s hottest footwear trends, ballet flats are taking center stage, stepping in as a chic alternative to platform and chunky shoes for summer. Ground Up elevates this timeless silhouette with an imaginative twist, offering fans a fashionable way to express their love for Wicked. Designed for both casual and dressy occasions, the collection includes two dazzling styles:

Glinda-Inspired Flats: Embellished with delicate pink and gold 3D butterflies, these flats capture Glinda’s ethereal charm and the magic of kindness.

Elphaba-Inspired Flats: Featuring silver rhinestone bows and embossed flying monkeys, these flats channel Elphaba’s spellbinding allure and bold spirit.

The collection embodies the essence of the Wicked movie, offering fans a chance to step into the enchanting world of their favorite witches while staying ahead of the season's trends.

Ground Up is dedicated to creating footwear that combines fun, fashion, and fandom. By collaborating with beloved brands, the company empowers customers of all ages to express themselves through their favorite stories and characters. With designs suitable for the entire family, Ground Up continues to inspire creativity and joy in everyday life.

Ground Up's Elphaba Inspired Ballet Flats, $19.99

Ground Up's Glinda Inspired Ballet Flats, $19.99

About Ground Up International:

Ground Up’s brand mission is to inject fun and creativity into everyday life, providing customers with the freedom to express their favorite fandoms through stylish footwear. Committed to quality and innovative design, Ground Up is dedicated to fostering collaborations that bring joy and fashion to the entire family. No matter your age, Ground Up promises to deliver fun, fashion, and a touch of fandom to your daily life.

About Wicked

The holidays are about to get Wicked. The record-shattering, Tony Award-winning musical phenomenon becomes a two-part, gravity-defying, generation-defining cinematic event. Wicked flies into theaters Nov. 22, 2024. Wicked Part Two lands Nov. 26, 2025.

Wicked, the untold story of the witches of Oz, stars Emmy, Grammy and Tony winning powerhouse Cynthia Erivo (Harriet, Broadway’s The Color Purple) as Elphaba, a defiant social outcast who has yet to discover her true power, and Grammy-winning, multi-platinum recording artist and global superstar Ariana Grande (Hairspray Live!, Don’t Look Up), as Glinda, a popular young woman, gilded by privilege and ambition, who has yet to discover her true heart.

As the two women forge an unlikely sisterhood, they will empower each other in ways that neither foresees. But as dark forces of prejudice and oppression loom on the horizon, the choices they make will separate them, and will set them on different destinies that will change them, and Oz, for good.

The film stars Oscar® winner Michelle Yeoh (Everything Everywhere All at Once, Crazy Rich Asians) as Madame Morrible; Jonathan Bailey (Bridgerton, Crashing) as Fiyero; Tony nominee Ethan Slater (Broadway’s Spongebob Squarepants, Fosse/Verdon) as Boq; Marissa Bode, in her feature film debut, as Nessarose; and Emmy nominee and pop culture icon Jeff Goldblum (Jurassic World franchise, The Grand Budapest Hotel) as The Wizard.

The all-star cast includes Emmy nominee Bowen Yang (Saturday Night Live) as Pfannee, Bronwyn James (Harlots) as ShenShen and Tony nominee Keala Settle (The Greatest Showman) as a new character created for the film, Miss Coddle.

Directed by electrifying filmmaker Jon M. Chu (Crazy Rich Asians, In the Heights), Wicked Part Two is the second chapter of a two-part immersive, cultural spectacular.

Wicked is produced by Marc Platt (La La Land, The Little Mermaid), and by Tony winner David Stone (Kimberly Akimbo), with whom Platt produced the blockbuster Wicked stage musical. The executive producers are David Nicksay, Stephen Schwartz and Jared LeBoff.

Based on the bestselling novel by Gregory Maguire, Wicked is adapted for the screen by the stage production’s book writer Winnie Holzman and by legendary Academy Award® winning composer and lyricist Stephen Schwartz. he Broadway stage musical is produced by Universal Stage Productions, Marc Platt, the Araca Group, Jon B. Platt and David Stone.