Naugatuck State Rep. Rebimbas Lauds Instacart's Initiative For Women-Owned Businesses

NAUGATUCK, CT — State Representatives Rosa Rebimbas (R-Naugatuck) and Dorinda Borer (D-West Haven), are praising a new initiative from online grocery delivery service Instacart designed to help women-owned businesses.

Rebimbas and Borer are co-Chairs of the Women's Bipartisan Caucus, and they announced Tuesday that Instacart has pledged to support women-owned businesses with up to $1 million in advertising credit on their platform in recognition of Women's History Month.

Instacart announced that beginning in April, "eligible brands will receive free Instacart Ads credits to use with the company's flagship sponsored product offering throughout 2022." In order to be eligible, a women-owned brand must have its products available on the Instacart marketplace and in retail partner locations.

The pool of advertising credit will be available to all applicants nationwide, according to Instacart.

"This initiative is an investment in women-owned businesses - many that are right here in Connecticut - that will provide them with a needed boost on a widely used platform," Rebimbas said in a statement. "It will give those businesses the ability to market local products to a nationwide audience of consumers and I applaud Instacart for their effort to support women."

Women-owned businesses interested in the Instacart Ads Initiative can apply for it through this link: https://ads.instacart.com/