Language matters. In real estate, it can affect sales.
Sanette Tanaka on wsj.com recommends that real estate agents think carefully about promotional copy for their listings.
An analysis of listings priced at $1 million and up shows that "perfect" listings—written in full sentences without spelling or grammatical errors—sell three days faster and are 10% more likely to sell for more than their list price than listings overall, Tanaka reports.
On the flip side, listings riddled with language errors—misspellings, incorrect homonyms, incomplete sentences, among others—log the most median days on the market before selling and have the lowest percentage of homes that sell over list price, she writes.
For more: http://kenallensforum.blogspot.com/
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