A Vintage Legacy In New Canaan

In the retail business, the only thing that's constant is change. Stores come and go, open and close, and it really is a case of only the strong surviving. Through recessions, competition, and sky-rocketing rent, continues to thrive. Carl Franco has been entrusted to keep the family business and tradition going, operating a store that began selling alcohol the day after prohibition ended in 1933.

"It's just my turn to do it, that's how I look at it," said Franco, who has worked in the store since 1992. "There's definitely a lot to live up to. This place has been here for 78 years and a lot of people worked hard before me."

Franco is fronting the family business now. He runs the day-to-day operation under the relaxed eye of his brother and co-owner, Rick.

"He's the man who makes this place go," said Rick. "Carl is the first one in here in the morning. He's very orderly, organized, and meticulous."

In a highly-competitive business, Carl has to be aware of the changing tastes of his customers and a market that has expanded.

"You definitely have to fight for your business," Franco said. "It's not just the person three doors down, anymore. You have the Internet now. People look at your product and they just go on-line and see who else carries the product and what the price is. You have to keep on top of things, step back once in a while and look at your inventory. You have to keep yourself fresh and new."

Franco knows all about fighting for his territory. He is one of the eleven Franco kids who grew up on Tommy's Lane in New Canaan. Carl's late father ran the store for many years and the Franco's have been a staple in the community for a long, long time.

"You always have someone coming in saying, 'I know this brother or that sister,' he said. "It's nice to have that connection and I'm proud of what we've done in the community. I feel like I have to carry this on and pass it on to whoever is going to be next."