AMA Fairfield County Chapter Presents Brand Positioning: Still the Key to Business Success With David Reyes-Guerra, VP & VCMO of The Conference Board 

The Fairfield County Chapter of The American Marketing Association (AMA) is delighted to host David Reyes-Guerra, Vice President and Chief Marketing Officer of The Conference Board, who will discuss “Brand Positioning: Still the Key to Business Success.”  The meeting will be held at the Sheraton Four Points, 426 Main Avenue, Norwalk, CT, on Thursday, November 10, 2011, from 6:00 pm – 8:00 pm.

Whether your company is a start-up or an established corporation, the key to business success -- especially in today's ultra-connected social media world -- continues to rest on having a brand positioning that is simple, unique and resonates in the global marketplace.  Mr. Reyes-Guerra will reveal the process and explain the steps necessary to develop, implement and execute a powerful brand identity with case histories of his brand development work at Xerox and Ernst & Young.

As a writer, photojournalist, and branding expert, Mr. Reyes-Guerra has directed a variety of programs in a 30-year career that has spanned corporate positioning and brand identity, marketing communications, investor and public relations, employee communications and product and service naming. 
Before joining The Conference Board, Mr. Reyes-Guerra was Director of Global Strategy & Management for Ernst & Young (EY), the multi-billion dollar professional services firm.  

At EY, he was responsible for developing the strategies and tactics that helped EY become the preferred brand name in all of its business markets and service areas.  He developed and implemented the firm's first truly global positioning (Achieving Potential) and brand identity ("The Beam").  The Branding Zone, the organization's brand management intranet, was also developed under his leadership.

Mr. Reyes-Guerra has been a frequent speaker on branding and corporate communications, with appearances on CNN and Canadian television, and has given presentations to numerous organizations.  His work has also been cited in various textbooks, including Marketing Corporate Image by James R. Gregory; Marketing Aesthetics by Bernd Schmitt and Alex Simonson; The Integrated Brand Model by F. Joseph LePla and Lynn M. Parker; and The Interactive E-Manager by Mary T. Boone.    

The meeting will be held at the Sheraton Four Points, 426 Main Avenue, Norwalk, CT, on Thursday, November 10, 2011, from 6:00 pm – 8:00 pm.  The cost at the door is $30 for AMA members, $40 for non-members and $15 for students with ID.  Cash or checks only; no credit cards are accepted. Attendees will enjoy complimentary hors d’oeuvres and a cash bar.  Seats are limited so early registration is highly recommended.  Please RSVP to AMA.RSVP@hotmail.com.

About the AMA Fairfield County

The American Marketing Association attracts executives from Fairfield, Westchester and New Haven counties.  It is dedicated to keeping marketing professionals up-to-date on the latest business trends and serves as a networking forum for the exchange of ideas and knowledge with peers.  Chapter members include professionals from advertising, promotion, public relations, marketing research, marketing communications, product management, strategic marketing and consulting.  Chapter members, non-members, business associates and friends are invited to attend the regular monthly program meetings, which are held September through June.  www.amafairfieldcounty.org