Planet Fitness Gym in Norwalk Donating New Customer Fees to Food Banks

Planet Fitness health club at 26 Pearl St. in Norwalk, and all other Planet Fitness gyms in Connecticut are collecting cans for food banks around the state, and they’re donating all new enrollment fees to the food banks.

Each new customer’s entire enrollment fee of at least $5 will be turned over to one of six food banks in the state along with the canned food. New customers can decide to pay a higher amount, all of which will go to a food bank, according to Planet Fitness. The fundraising campaign has already started and ends Wednesday, Nov. 19.

“Last year, we were able to donate thousands of canned food items and over $14,000 in enrollment fees,” said Matt Wilcox, vice president of marketing for Planet Fitness in Connecticut. “We would love to increase these amounts this year and continue to help ease the burden our neighbors may be experiencing, especially during this holiday season.”

These six food banks will get the proceeds:

• Connecticut Food Bank
• Connecticut Foodshare
• Food Bank of Lower Fairfield County
• Friends of Assisi Food Pantry
• Gemma E. Moran United Way/Labor Food Center
• Meriden Salvation Army
• Salvation Army of NW Hills

Planet Fitness locations in Connecticut are owned by, ECP-PF Holdings Group Inc., a private, equity-owned company based in Orange and owned by Exaltare Capital Partners LLC of Boston.