Super Dirt Foods

I am a Madison resident and have worked together with my sister Kristin OConnor to finally launch Super Dirt Foods. This is a supremely healthy and tasty, shelf-stable food product company. Companies in the health food space are battling between taste and ingredients.Today, consumers are no longer satisfied with ingredients that can be harmful to their body and / or the environment. We have created organic on-the-go snacks with only real food ingredients and no artificial fillers and preservatives. The health of the environment is just as important to us as the health of our consumers. We have sourced all of our exclusive ingredients from USDA Organic suppliers, have selected eco-friendly packaging made from recycled material and will make every decision to help support sustainable agriculture. Our first product is called Ballers. Bite sized plant based snacks made from nuts, seeds, veggies and superfoods. We have avoided typical allergens like gluten, dairy and soy. Next week we pre-launch with a kickstarter campaign allowing people to pre-order for the upcoming launch in November. We will mostly sell direct to consumer via our online website but have already secured relationships with a few local retailers as well.