CT Launches Ad Campaign To Promote COVID-19 Vaccination [VIDEO]

CONNECTICUT — Lights... Camera... Jab! The state has launched a new television ad campaign to promote COVID-19 vaccinations.

The public service announcements debuted on statewide television this week and can also be seen on streaming services and online. They include a 30- and 15-second spot called "Turned the Corner." In the videos, actors portray vaccinated and unmasked residents enjoying gatherings at home and in an office, while others, masked and unvaccinated, can do little more than wave through a hospital window.

The campaign also includes a series of testimonial spots featuring real Connecticut resident talking about their personal experiences with COVID-19.

"The ‘Turned the Corner’ campaign juxtaposes the celebration of everything we got back with vaccinations – hugs, being together – with the realities of the life and death situation the virus poses for people who remain unvaccinated," said Steve Wolfberg, chief creative officer at Cronin and president and chief creative officer at Bonfire Productions, the agencies that developed and produced the campaign.

Watch More:

• Turned the Corner (:15)
• COVID Testimonial: Michael & Abigail
• COVID Testimonial: Officer Hiram Otero
• COVID Testimonial: Reverend Robyn Anderson

"The new campaign is hard-hitting and clearly depicts the difference between life with vaccination versus the risk to your life without," Connecticut Department of Public Health Acting Commissioner Dr. Deidre Gifford said in a statement Wednesday.

The latest data released from DPH show the daily coronavirus positivity rate in the state has climbed to 4.65 percent, the highest it has been since the beginning of April.