Clear to Close (CTC) PUNs

Clear To Close (CTC)

In the mortgage industry, this phrase means that the borrower has met the terms of qualifying for a loan, all supporting documentation and underwriting is complete and now the process of closing and obtaining funding can begin!

Oh My God! (OMG)  Where in the world were the marketing gurus when that term was invented – in a coma?  They Missed it BY a Mile! (MBM)

There are very few examples of when you are involved in obtaining financing for your dream home that are not full of worry and stress. No matter how great the company, the process or the outstanding borrower’s credit is, it is a complicated and involved process. I know - that’s how I make my living. That’s why it frustrates me that the mortgage industry chooses to deliver what should be news that is magic to your ears in such a dry, boring manner.  “Clear to close”… really?!

 If any decent marketing person on the planet was involved, it might have been shared like this instead….

Are you sitting down? Because I have the most Exciting News to Share with you today! (ENS)

You are going to Need to Start Packing because you are moving to your new home! (NSP)

Oh BABY – You Got It!  (OBYGI)

I’m Chilling the Champagne, Baby! (CTCB)

Now you have proof that you can Wear Your Big Girl / Boy Pants! (WYBP)

Agreed to Lend You How Much Freaking Money? (ALHMFM)

Which term is your favorite?