Stamford-Based Company To Run Ad During Upcoming Super Bowl

STAMFORD, CT — Stamford-based Charter Communications will air a 30-second Spectrum ad during the Super Bowl between the New England Patriots and Seattle Seahawks on Feb. 8.

Spectrum is a suite of advanced communications services offered by Charter Communications, the leading broadband connectivity company available to 58 million homes and small to large businesses across 41 states.

"The 30-second commercial, 'America’s Connectivity Company,' is an ode to hard-working Americans, including Spectrum’s own 90,000 U.S.-based employees, who build, maintain and operate the advanced, high-speed connectivity backbone that delivers reliable performance, including the fastest Internet, WiFi and wireless speeds with 24/7 U.S.-based customer service, to tens of millions of American homes and businesses across 41 states," the company said in a recent announcement.

The commercial was created by advertising agency VCCP and filmed across the country featuring Spectrum employees and customers. The ad will run in nearly 60 Spectrum markets, including in the New York Metropolitan area.

"America isn’t powered by technology alone," said Spectrum Senior Vice President and Chief Creative Officer Simon Cassels, in an announcement. "It’s powered by people; by teachers staying late; by paramedics starting early; ranchers keeping America fed; by families holding everything together – and they are all backed by the reliable Seamless Connectivity Americans need. The Super Bowl is the ideal stage to showcase our U.S.-based employees who deliver our fiber-powered technology that keeps Americans connected every day."

The cost for a 30-second ad during the Super Bowl has reached around $10 million, according to Bloomberg.

Charter Communications moved to Stamford in 2012 from St. Louis, Mo. The company was headquartered at 400 Atlantic St. in Stamford before it moved to a new space at 400 Washington Blvd. in 2022.