Tourico Holidays' New Business Intelligence Software Provides Insight into Connecticut Travel Growth and Trends

Tourico Holidays, a global leader in wholesale travel brokerage, today announced that it has innovated business intelligence software that can predict the future demand for travel destinations, like Connecticut. Tourico’s predictive analytic software is engineered to aggregate and process large volumes of travel search and booking data, and provide unique insight into the changing travel landscape – allowing the organization to more effectively manage the fluctuation in markets.

According to Tourico’s most recent data, there’s evidence of growing demand for Connecticut, which was the target of 4 million more searches than last year – an increase of 38% - and ran a 20% increase in lodging revenue from 2012 to 2013.

Using its proprietary business intelligence software, Tourico Holidays is able to preemptively react to future spikes in demand. Tourico responds to these changes by working with its great hotel partners in the area – including Hilton, IHG, Hyatt and Wyndham. Together, Tourico and its partners drive tourism revenue for the state.